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Market Sizing & Growth Logic
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Market Sizing
TAM
Which option best defines TAM vs SAM vs SOM in a VC market sizing discussion?
A
TAM/SAM/SOM are interchangeable as long as numbers are big
B
TAM is theoretical total; SAM is what you can serve; SOM is what you can realistically win
C
TAM is realistic share; SAM is theoretical; SOM is global market size
D
TAM is only your current revenue; SAM is your pipeline; SOM is your churn-adjusted revenue
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