Market & Commercial Judgment

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Investment CaseQuestion 1 of 4

Read the scenario below and answer the questions

Company Snapshot

AirParts Co. distributes replacement HVAC parts to contractors.

  • LTM Revenue: €200M
  • LTM EBITDA: €20M (10% margin)
  • Customers: ~5,000 HVAC contractors
  • Customer concentration: Top 10 customers = 25% of revenue
  • Differentiation claims:
    • 24-hour delivery in most regions
    • Proprietary SKU cross-reference database (helps match parts fast)
    • Private label parts (higher margin: ~30% gross margin vs 20% for branded)

Market Inputs

  • Installed base: 10M HVAC units
  • Average annual parts spend: €120 per installed unit
  • Installed base growth: 2% per year (steady)

Pricing Scenario

Management proposes a 3% price increase. Estimated volume elasticity is -0.5.

Numeric AnswereasyTAM

Using the case inputs, what is the TAM for HVAC replacement parts (in € billions)?

Enter TAM in € billions (e.g., 0.9 for €0.9B)

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